Why 7IM
it's personal
At Seven Investment Management (7IM) we understand that choosing
an investment manager can be a thought-provoking process. We aim to
make it less daunting by working with Financial Planners and
Advisers, so that by the time you come to making a decision about
investing your hard earned money, it has already been included as
part of a plan that will take into account all your financial
goals.
Above all, we aim to provide you with a very personal,
straightforward offering. We always use our own staff to answer the
telephone, for example. We think phone calls are far too important
to outsource to someone else - and we certainly don't ask you to
push a range of buttons and remember a menu just to speak to
someone.
A little bit of history
We never court awards but are very proud to have been recognised for our investment, our technology and our service.

So what makes us different?
We started 7IM in 2002 because we couldn't find a company that could offer the approach and level of service we wanted for our own pension money. Since then we have grown to look after over £3 billion in client assets. We have an outstanding Discretionary Service and a range of funds that are designed to reflect your appetite for risk, all of which are underpinned by some strong beliefs.
- Institutional quality management without high retail charges
- Management of risk as well as money within portfolios
- Independent investment management
- Broad diversification of investments, with active asset allocation
- Straightforward investment portfolios
No investment manager can be the best in all markets all the time.
So we don't have 'star' managers, we have a team approach and bring
in external experts to supplement our own views. You
therefore have a unique combination of very fine minds applied to
your portfolios with us.
What is the 7IM approach to managing investments?
You may have heard that 7IM concentrates on 'asset allocation' as the major building block for our investment process. Asset allocation - the spread of different asset types in your portfolio - is said to be responsible for around 91% of the variation in returns for your portfolio over the long term.

We see the management of money as also the management of risk.
Structure, process and team are at the heart of our investment
management discipline. We don't do 'star fund managers'.
Our objective is to produce portfolios that are:
- Well diversified
- Up to date
- Cost conscious
- Independent
- Transparent.
What does this mean for your money?
Firstly it means that any portfolio we manage for you, or any
7IM fund that you hold, will invest across many asset classes and
across many countries. This is known as diversification - also
known as not putting all your eggs in one basket.
Traditionally, private client money was invested across two asset
classes: UK based equities ("shares") and bonds ("fixed
income"). Property and cash would sometimes be added to bring
the asset classes up to four.
We think two to four asset classes simply don't give the spread of
risk (and potential rewards) that clients need in today's uncertain
times. So we have added at least another seven asset classes to our
portfolios. You can find out what the current
holdings are by clicking here.
By harnessing the research and brain power of external experts
at Ibbotson Associates and the 7IM Asset Allocation Committee as
well as our own highly regarded Investment Management Team, we have
pushed the boundaries of building optimal portfolios.
Look at the graph below and you will see that a portfolio made up
of just UK based equities and bonds follows the red coloured line
in terms of risk taken and performance achieved. Look again now at
the 7IM optimal portfolios - the blue line. By broadening out
the holdings to be multi-asset (28) and multi-region (global), we
can reduce the risk but without sacrificing performance.

How do we do this?
We look at how different asset classes interact with each other
and work out the optimal combination of them depending on how much
risk you wish to take. The holdings in the resulting portfolios are
managed as a 'strategic core' and a 'tactical overlay', split
roughly 50/50.
The strategic core is based on backward looking research and data
spanning over 100 years. The asset mix in this part of the
portfolio is reviewed at least annually as more data arrives.
This part of the portfolio is therefore based on cold, hard facts -
what we know about how asset classes have performed individually in
the past and how they have performed against each other in previous
years. This is where Ibbotson Associates Inc., give their input for
consideration by the 7IM Investment Management Team.
The holdings in the tactical overlay are the ones that are reviewed
much more frequently and are based on a forward looking view - what
is happening today and what we anticipate will be happening in the
next 3-12 months. This is the subject of intense discussion
during the quarterly Asset Allocation meetings as well as daily
review by the Investment Management Team.
The Asset Allocation Committee is the collection
of fine minds and grey hairs below:

Left to right: Michael Hughes (ex-Barings CIO), Alex Scott (7IM),
Chris Charlton (Centa Consult Owner/Manager), Dr Gerard Lyons
(Chief Economist, Standard Chartered), Charles Diamond (Econostat
Owner/Manager), Tony Norris (First International Advisors LLP),
Justin Urquhart Stewart (Committee Chairman, 7IM), John Thompson
(Ibbotson Associates), John Gibbon (ex-BAE Pension Director), Ros
Price (CIO, 7IM), John Hatherly (ex-M&G Research Director).
Not Pictured: Henry Boucher (Sarasin LLP, Deputy CIO).
The Committee members all have an area of expertise in particular
asset classes and have on average 25 years experience each of
investing money. We don't let junior investment managers cut their
teeth on 7IM clients' money.
The result is a series of portfolios that do what they promise -
steady performers with lower than average volatility (extremes of
risk) and lower than average costs. We drive costs down by using
'passive' holdings (tracker funds and Exchange Traded Funds) to a
greater or lesser degree in all our portfolios. Our Discretionary
and Multi Manager portfolios have a mixture of active manager funds
and passive holdings. Our AAP portfolios have only passive
holdings.
Click here to see the factsheets for the 7IM funds.