Why smart people do dumb things

If humanity disappeared tomorrow, the laws of physics would still work in the same way.

But without people, markets wouldn’t exist. Which means that to understand markets, you have to understand people. It’s psychology, not physics.

This session explores what underpins every decision we make (good and bad!) – and hence, every financial decision we make.

By the end of this 30 minute, CPD-qualifying webinar with Ben Kumar, 7IM’s resident behavioural expert, and Chris Justham, Chief Distribution Officer you’ll be able to:

• Understand why investment decisions are fundamentally human decisions.
• Recognise the role emotions play in financial behaviour.
• Identify common behavioural biases that influence investor outcomes.